Advertisement for Emerson Electric

c. 1945

This advertisement for Emerson Electric fans came from an unidentified magazine in 1945. It depicts a multi-tasking woman who is shown preparing food, writing a letter, and rocking a baby cradle with her foot. A fan atop the kitchen counter is cooling her as she works. American companies touted their support of the war effort in many ways. Several companies used advertisements as an opportunity to remind those at home to remember their loved ones at war with a letter. These ads ran the gamut from a subtle placement of a company logo to overt ads such as this one, in which the woman’s letter to her husband turns into a promotional ad for an Emerson fan.