No matter how beautiful her clothes and jewels, a woman must look to her hair for the final touch that sets her apart from just another woman

[ca. 1930–1945]

Permanent satisfaction. Your hair's the background for beauty. Beautiful, brushable waves, close-to-the scalp and lasting! Styling, too, that goes with you, the sort of work to make us both proud. Surely you're due for a beauty pick-up. Make that appointment early, and we'll give you a lovely wave... remember, we're permanent wave authorities! Betty Charles Beauty Salon, 8312 Fifth Ave., Brooklyn, N. Y.