No matter how beautiful her clothes and jewels, a woman must look to her hair for the final touch that sets her apart from just another woman.

[ca. 1930–1945]

Permanent Satisfaction. Your hair's the background for Beauty. Beautiful brushable waves, close-to-the scalp and lasting! Styling, too, that goes with you, the sort of work to make us both proud. Surely you're due for a Beauty Pick-up. Make that appointment early, and we'll give you a lovely Wave . . . Remember, we're Permanent Wave authorities! Betty Charles Beauty Salon, 8312 Fifth Ave., Brooklyn, N.Y., Shore Road 5-7730-1