Digital Commonwealth — Boston Public Library
The brightest spot along "The Great White Way," New York City
[ca. 1930–1945]
The spectacular Wrigley's Gum Electric Sign represents a million dollar investment. It extends from 44th Street to 45th Street above Times Square, the largest sign of its kind in the world. It contains 70 miles of insulated wire, has 29,608 lamp receptacles and 1,084 feet of Neon tubing. The electrical current used would service a city of ten thousand.
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