Brand Names Chief Visits. Optimism Over 1962 Is Evident. Businessmen are looking confidently to the future and advertising budgets for 1962 reflect their optimistic air, the president of the Brand Names Foundation said in Boston yesterday. Henry E. Abt and Miss Marilyn Sutter, secretary of the foundation, are here for a two-day conference with manufacturing, advertising and media leaders at the Statler Hilton. They are on a nationwide tour to promote Brand Names Week May 17-27 and estimate they will have talked to some 2500 of the top people in those fields before it ends in Cleveland March 8.

[ca. December 1961]

[Information from item housing] Abt, Henry E. Pres. of The Brand Names Foundation