Digital Commonwealth — Special Collections and University Archives
Letter from Mark H. McCormack to Frank Lowe
McCormack, Mark H. · May 7, 1990
Concerning Lowe's acquisition of the Prudential account, McCormack suggests the Art World project and the Mayo Clinic project as possible television promotional activities that might work for Prudential. Attached are proposals for the Prudential Insurance Company regarding Art World and the Mayo Clinic project. Topics discussed include distribution target, credit during broadcast, editorial sponsorship, and subsidiary promotions such as merchandise and events.
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