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Lesser Alchemy HWSM 01 013
2021-11-14T00:00:00Z
Lesser Alchemy "Explore concepts, not words. Concepts are intrinsically more generative than specific words because concepts can include other concepts. A single big idea can encompass dozens of more-specific ideas each of which encompasses other, narrower ideas, and so on." Shore, Anthony. “How to Name: Explore Concepts, not Words.” Operative Words . 12 June 2018. https://www.operativewords.com/blog/2018/6/12/3kxk51nliieab9jxsss3xwg9vas7w0
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