Advertisement for Caterpillar Tractor Company

1951

This patriotic advertisement produced by the Caterpillar Tractor Company in 1951 was printed in July 21st issue of The Saturday Evening Post in an effort to inspire the public to write to military service members. The large image shows uniformed men quietly reading letters and magazines on top of a tractor produced by the company. The heartfelt wording tries to evoke the loneliness of combat and the importance of feeling remembered and loved. It ends with a reminder not to put off writing and encourages those with no one in the forces to find out how they can help.