National Postal Museum
Advertisement for Dole Hawaiian Pineapple Products
1945
This advertisement for Dole Hawaiian Pineapple Products came from an unidentified magazine in 1945. The ad uses the central image of a street corner mailbox backed by dozens of letters to ask readers the question, “Can you pass a mail box with a clear conscience?” The ad downplays the company’s product for an overt appeal to the readers’ guilt.
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