National Postal Museum
Airmail poster advertising the ten-cent rate
1927
This poster uses an image influenced by a popular World War I poster that features a pointing Uncle Sam (as rendered by artist James Montgomery Flagg for Leslie’s Weekly). Its design is the Post Office Department’s version. An airmail pilot stands-in for Uncle Sam, saying, “Your use of the air mail will make America first in the air,” thus equating the use of airmail service with patriotism.
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