Whig Party · 1840
The Whig campaign of 1840 against incumbent President Martin Van Buren established a pattern of predetermined imagery, from which later campaigns have seldom deviated. The Whigs adopted the symbols of the log cabin and hard cider to promote the candidacy of General William Henry Harrison. An outpouring of objects with designs of log cabins, such as this sheet music for “The Hard Cider Quick Step” from 1840, soon followed.
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