<I>MARTINIQUE - Type et Costume Créole</I>

Leboullanger, French · ca. 1910

The title of this French colonial postcard (GUADELOUPE. - Type n° 7) exemplifies the standard naming structure that categorized “exotic” native subjects in the form of ethnic and occupational “types.” Presenting the image subjects in this way conveyed the perception of them as “tame” colonial subjects capable of assimilation into European ways of life. The colonial postcard, popular in the first two decades of the 20th century, came to represent both the technological triumphs of western photography – in printing and mass production – and the political triumphs of European conquest and expansion. These postcards also promoted tourism to the French Caribbean, painting the region as a safe, favorable, and exotic travel destination.